Portfolio Management For New Products: Second Edition - Hardcover

Kleinschmidt, Elko; Cooper, Robert; Edgett, Scott

Hardcover

ISBN 10: 0738205141 ISBN 13: 9780738205144

Publisher: Basic Books, 2002

Synopsis

In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations determine which products are most worthy of resource allocation design and implement a portfolio management process maximize the value of their portfolios and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.

About this title

About the Author:

Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario.Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario.Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.

Synopsis:

Emphasizing long-term growth, this guide to portfolio management examines the methods used by major companies and explains the principles governing resource allocation for developing projects. Particular attention is given to determining which products are most worthy of resource allocations, creating a balanced portfolio, improving estimates for m

About this edition

• Publisher: Basic Books
• Publication date: 2002
• ISBN 10: 0738205141
• ISBN 13: 9780738205144
• Binding: Hardcover
• Edition number: 2
• Number of pages: 400