Managing Enterprise Content: A Unified Content Strategy - Softcover

Rockley, Ann

Softcover

ISBN 10: 0735713065 ISBN 13: 9780735713062

Publisher: New Riders, 2002

Synopsis

Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.

Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.

About this title

About the Author

Ann Rockley is President of The Rockley Group, Inc. Ann has an international reputation in the single sourcing movement and in the fields of content management, e-content, and e-learning. Ann is doing ground-breaking work in the field of information design for content reuse and enterprise content management. She regularly speaks at dozens of conferences around the world on the topics of single sourcing, content management, and e-content. Ann is an Associate Fellow of the Society for Technical Communication and has a Master of Information Science from the University of Toronto. She teaches Enterprise Content Management at the University of Toronto.

From the Back Cover

 

Edition details

• Publisher: New Riders
• Publication date: 2002
• Language: English
• ISBN 10: 0735713065
• ISBN 13: 9780735713062
• Binding: Paperback
• Edition number: 1
• Number of pages: 592