Synopsis
Seventy per cent of UK businesses have a website. But 90 per cent of those websites don't fulfil the expectations of their business owners and don't provide the services their customers are seeking.
Nigel T. Packer guides business owners and managers through the maze of getting a successful website. He explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must:
Define the type of website the particular business needs.
Understand what customers want from the website.
Analyse problems and defects in their existing website.
Select the correct keywords to target profitable customers.
Enable search engines to find the website quickly and rank it highly.
Make sure the website is easy to use and accessible to all.
Research competitors' websites.
Find the right web developers and communicate effectively with them.
Test the website thoroughly before it goes live.
"synopsis" may belong to another edition of this title.
About the Author
After working in a marketing role for 20 years for the public sector, manufacturing and charitable organisations, Nigel set up his own Internet marketing consultancy, Business for Business. Over the past six years he has helped hundreds of small and micro businesses in both the UK and Europe to develop their Internet business strategy and growth programmes.
"About this title" may belong to another edition of this title.
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Internet Marketing: How to Get a Website that Works for Your Business (Paperback)
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ISBN 10: 0716030209
ISBN 13: 9780716030201
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Paperback. Condition: new. Paperback. Seventy per cent of UK businesses have a website. But 90 per cent of those websites don't fulfil the expectations of their business owners and don't provide the services their customers are seeking.Nigel T. Packer guides business owners and managers through the maze of getting a successful website. He explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must:Define the type of website the particular business needs.Understand what customers want from the website.Analyse problems and defects in their existing website.Select the correct keywords to target profitable customers.Enable search engines to find the website quickly and rank it highly.Make sure the website is easy to use and accessible to all.Research competitors' websites.Find the right web developers and communicate effectively with them.Test the website thoroughly before it goes live. A strategic approach to setting up a website and successfully promoting a business and its products and services on the internet. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780716030201
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Internet Marketing: How to Get a Website that Works for Your Business
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Little, Brown Book Group, GB, 2008
ISBN 10: 0716030209
ISBN 13: 9780716030201
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Paperback. Condition: New. Seventy per cent of UK businesses have a website. But 90 per cent of those websites don't fulfil the expectations of their business owners and don't provide the services their customers are seeking.Nigel T. Packer guides business owners and managers through the maze of getting a successful website. He explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must:Define the type of website the particular business needs.Understand what customers want from the website.Analyse problems and defects in their existing website.Select the correct keywords to target profitable customers.Enable search engines to find the website quickly and rank it highly.Make sure the website is easy to use and accessible to all.Research competitors' websites.Find the right web developers and communicate effectively with them.Test the website thoroughly before it goes live. Seller Inventory # LU-9780716030201
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Internet Marketing: How to Get a Website that Works for Your Business
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Internet Marketing
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Internet Marketing
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