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Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool (Century business) - Hardcover
Synopsis
A guide to winning, establishing and managing strategic alliances aimed at managers in companies of any size. Segil covers every important type of alliance, including partnerships, joint ventures, distribution deals and equity investments, describing how to make these alliances and providing case studies.
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About the Author
Larraine Segil is a senior research fellow at the IC2 Institute at the University of Texas, Austin.
From the Inside Flap
tween companies have become a major competitive tool, allowing companies to exploit their complementary. However, many comapnies mishandle their alliances, wasting money, time, and effort. Now, international business consultant Larraine D. Segil shows how to establish and manage profitable alliances. "A breakthrough."--Bestselling business author Ken Blanchard.
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Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool (Century Business)
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Random House Business Books (edition ), 1998
ISBN 10: 071267960X
ISBN 13: 9780712679602
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Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool (Century Business)
Published by
Random House Business Books, 1998
ISBN 10: 071267960X
ISBN 13: 9780712679602
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Intelligent Business Alliances: How To Profit Using Today*s Most Important Strategic Tool (century Business)
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Random House Business Books, 1998
ISBN 10: 071267960X
ISBN 13: 9780712679602
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Intelligent Business Alliances: How to Profit Using Today*s Most Important Strategic Tool (Century Business)
Published by
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ISBN 10: 071267960X
ISBN 13: 9780712679602
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