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Managing Across Borders: The Transnational Solution - Softcover

 
9780712655446: Managing Across Borders: The Transnational Solution
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This handbook provides "hands-on" practical advice for managers as to how they should develop the organizational stucture, administrative processes, management thinking and practice necessary to implement the new strategies in the face of globalization. The book gives practical advice illuminated by case studies of companies including Matsushita, Proctor & Gamble, Ericsson and Kentucky Fried Chicken. This study is based on a five-year research project involving interviews with over 230 managers in the world's leading companies. Christopher is the co-author of "Managing the Global Corporation".

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Review:
“Highly readable...Valuable lessons for companies in a wide range of industries and sizes" -- The Financial Times
From the Publisher:
 This landmark book is considered a classic in the field of international management.
 Principles are timeless. Sales prove that the text really stands the test of time.
 An invaluable and enduring resource for any current or aspiring global organization, this book shows how to understand and apply the unique strategic imperatives of globalization.
 Paperback edition makes it now available at a lower price point.
 2nd Edition includes fresh and relevant examples, from leading companies such as Matsushita Electric Company (Panasonic and National), Kao, ITT, and Proctor & Gamble.
● Illustrates the obstacles and opportunities involved in actually building and running an effective transnational organization.
 Includes an application workbook that enables readers to translate the book s ideas into real-world action plans for their companies.

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  • PublisherRandom House Business
  • Publication date1992
  • ISBN 10 0712655441
  • ISBN 13 9780712655446
  • BindingPaperback
  • Number of pages288
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Other Popular Editions of the Same Title

9781578517077: Managing Across Borders: The Transnational Solution

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ISBN 10:  1578517079 ISBN 13:  9781578517077
Publisher: Harvard Business Review Press, 2002
Softcover

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  • 9780875842097: Managing across Borders

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  • 9780875843032: The World beyond the Firm: Managing the New Global Economy

    Harvar..., 1991
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  • 9780091742553: Managing Across Borders: The Transnational Solution

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