Social Psychology - Hardcover

Franzoi, Stephen L.

3.71

72 ratings by Goodreads

Hardcover

ISBN 10: 0697174727 ISBN 13: 9780697174727

Publisher: Brown (William C.) Co ,U.S., 1997

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This introduction to social psychology uses relevant and personal examples together with classic and current research to help the reader understand their own and others' social behaviour. The text also stresses why understanding social behaviour is important and places an emphasis on the self as a way to approach the understanding of social pychology. The text emphasizes individualism rather than collectivism and cross-cultural contexts in social psychology, stressing the importance of understanding the differences in social behaviour from one society to another. It presents social psychology in applied settings, encouraging the reader to see social psychology as a part of their everyday lives and showing them how knowledge gained from the field is used in real-life applications. Examples from current news, politics and culture are included.

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From the Publisher:

New! "Featured Research Study," written in the general format and style of a journal article, summarizes the purpose, method, and results of a recently published scientific article that is relevant to the material covered in the applications section.
New! Capstone chapter, "The Personal Relevance of Social Psychology," designed to help students understand how the psychology of social behavior may prove useful beyond the classroom, specifically in their future careers and intimate and social relationships.
New! "Critical Analysis Sidebars" located in the margins throughout each chapter and designed to help students better understand the material, tie together information in different parts of the text and apply their knowledge to real-life situations. Possible answers are provided at the end of the text.
New! Addition of major section summaries for easier student learning and comprehension!
New! Separate chapter on Social Cognition!
Extensive coverage of cross-cultural, multicultural, gender and sexual diversity. Cross-cultural analysis is fully integrated into each chapter through the examination of people from different countries around the globe and different ethnic groups within our own culture. Gender discussion is also fully integrated within the text as a whole rather than being a stand-alone chapter and sexual orientation is given full consideration as an important topic of discussion.
Self-report questionnaires in the chapters asking readers to consider how the specific text material relates to their own lives, exposes students to some of the actual questionnaires used by researchers in their studies. This exposure will not only aid learning of text material, but it will also provide self-insight.
Integrated Applications- each chapter closes with a focused Applications Section designed to help students apply a specific area of social psychological knowledge to their own lives. Once students learn about pertinent theory and research within a particular area of study, they can immediately see how this knowledge can be applied in specific settings.
Complete coverage of Sociological Social Psychology including discussion of George Herbert Mead's theory in chapter two on "The Self."

About the Author:

Stephen L. Franzoi is Professor of Psychology at Marquette University in Milwaukee, Wisconsin. He received his B.S. in both psychology and sociology from Western Michigan University and his Ph.D. from the University of California at Davis. He also worked as a postdoctoral fellow in the NIMH-sponsored Self Program at Indiana University and served as the assistant editor of Social Psychology Quarterly. At Marquette University, Professor Franzoi teaches both undergraduate and graduate courses in social psychology. He is an active researcher in the areas of body esteem and self-awareness, and is currently the associate editor of the journal Social Problems. Over the years, Dr. Franzoi has discussed his research in such media outlets as The New York Times, USA Today, National Public Radio, and the Oprah Winfrey Show. Because of his desire to apply social psychological knowledge to real-world problems, Dr. Franzoi regularly provides gender equity and multicultural workshops to schools and organizations, including NAACP-sponsored programs. Stephen and Cheryl Figg are the proud parents of Amelia and Lillian.

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