Synopsis
Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single "platform" of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform.
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Review
Joel S. BirnbaumSenior Vice President or Research and Development, Hewlett-Packard ComapanyAn unusually clear assessment of the difficulties of product development at today's frenetic pace, where rapid changes in technology wreak havoc on companies who do not adjust rapidly to new customer needs and competitive threats. The authors provide a comprehensive and pragmatic prescription that will help both technologists and business people improve competitiveness.
About the Author
Alvin P. Lehnerd has held executive positions at Black & Decker, Sunbeam, and Steelcase. He has led several well-known developments and innovations resulting in new product successes, including Black & Decker's Dustbuster, Sunbeam's first electronic auto-shut off and global iron product lines, and the complete redesign on Black & Decker's double insulated consumer power tools. He teaches at Northeastern University, University of Pennsylvania, and at the MIT Sloan School of Management.
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The Power of Product Platforms : Building Value And Cost Leadership
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