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World Class : Thriving Locally in the Global Economy - Softcover

 
9780684817668: World Class : Thriving Locally in the Global Economy
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The frontier of business growth is shifting from the giants to small and medium-sized enterprises. This book shows how these new pioneers can collaborate, innovate and export. It aims to show why emerging companies in new technology fields have to be "born global" just to keep their domestic business, why it is important to act quickly, and how many apparent problems (such as outside ownership of local companies) can be turned to advantage. The book also looks at the development of local communities - cities, boroughs and towns everywhere are developing their own strategic plans and foreign policies - and shows the three ways communities can succeed, explaining how to apply the lessons outlined.

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About the Author:
Rosabeth Moss Kanter holds an endowed chair as Professor of Business Administration at the Harvard Business School.

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  • PublisherSimon & Schuster Ltd
  • Publication date1997
  • ISBN 10 0684817667
  • ISBN 13 9780684817668
  • BindingPaperback
  • Number of pages384

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9780684825229: World Class: Thriving Locally in the Global Economy

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  • 9780684811291: World Class: Thriving at Home in the Global Economy

    Simon ..., 1996
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