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Packard, Vance Oakley The Hidden Persuaders ISBN 13: 9780679500308

The Hidden Persuaders - Hardcover

 
9780679500308: The Hidden Persuaders

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Light wear to boards. Content is clean and bright. Good DJ with some edge wear and a slight discoloring

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About the Author

Vance Packard (1914 -1996) was an American journalist, social critic, and best-selling author. Among his books were the million-selling Hidden Persuaders, The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies. Mark Crispin Miller is the author of the best-selling books Cruel and Unusual: Bush/Cheney's New World Order, The Bush Dyslexicon, and Fooled Again: How the Right Stole the 2004 Election & Why They'll Steal the Next One Too. An expert in propaganda and media, he teaches at New York University.

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  • PublisherRandom House Inc
  • Publication date1957
  • ISBN 10 0679500308
  • ISBN 13 9780679500308
  • BindingHardcover
  • Edition number1

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Packard, Vance Oakley
Published by Random House Inc, 1957
ISBN 10: 0679500308 ISBN 13: 9780679500308
Used Hardcover

Seller: SecondSale, Montgomery, IL, U.S.A.

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Condition: Good. Good condition ex-library book with usual library markings and stickers. Seller Inventory # 00030686950

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Packard, Vance
Published by David McKay, New York, 1957
ISBN 10: 0679500308 ISBN 13: 9780679500308
Used Hardcover

Seller: Burnside Rare Books, ABAA, Portland, OR, U.S.A.

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Hardcover. Condition: Very Good. First edition. viii, 275 pp. Green cloth with gilt spine lettering. Near Fine in Very Good dust jacket, unclipped ($4.00). Spine panel sunned, jacket rubbed along edges with a few small chips and nicks. A bestselling expose of the use of psychological techniques in advertising. Its influence has extended far beyond the book's original context-- laughably sexualized and manipulative ads for cigarettes, cars with fins, pills for "harried housewife syndrome" etc.-- to inform the way consumers see ads to this day. As media critic Mark Crispin Miller noted in the 50th-anniversary reissue's foreword, no other "popular critique of advertising moved the public, or changed their views of that essential corporate craft, as deeply or enduringly.". Seller Inventory # 160517002

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Packard, Vance Oakley
Published by David McKay Company, 1957
ISBN 10: 0679500308 ISBN 13: 9780679500308
Used Hardcover First Edition

Seller: Sage Rare & Collectible Books, IOBA, Livonia, MI, U.S.A.

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Hardcover. Condition: Very Good+. Dust Jacket Condition: Good+. First Edition; First Printing. Red cloth cover has light scuffs and discoloration but bright and in very good+ condition. Boards and spine are straight. Binding is tight. Former owner's bookplate affixed to front paste down. Pages are lightly toned but clean and pristine. Dust jacket has multiple small tears and chips along top and bottom edge but clean, bright, and in good+ condition. Publisher's price of $4.00 on DJ flap. DJ protected by a brand new, clear, acid-free mylar cover. We add mylar covers to all books with DJs to preserve the DJs and add luster to magnify their beauty. (If pictured, shown without the mylar cover for an accurate representation of dust jacket. ). Seller Inventory # 13884

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