Riding the Black Ship: Japan and Tokyo Disneyland (Harvard East Asian Monographs)

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9780674768949: Riding the Black Ship: Japan and Tokyo Disneyland (Harvard East Asian Monographs)

In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual". By looking at how Tokyo Disneyland is experienced by employees, management and visitors, Aviad Raz shows that it is much more an example of successful importation, adaption, and domestication, and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated "America" showcased by and for the Japanese. It is an "America" with a Japanese meaning.

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Raz's study of Tokyo Disneyland (TDL) is a well-grounded case of domestication. The central question of the study is to examine how Walt Disney World, as a globalizing and imperialistic operation, has been reworked into the localized cultural networks of JapanThis book is a strong case of glocalization, collapsing the global and local.--Eric K. W. Ma "Journal of Communication "

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Book Description HARVARD UNIVERSITY PRESS, United States, 1999. Paperback. Book Condition: New. 239 x 152 mm. Language: English . Brand New Book. In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the company manual . By looking at how Tokyo Disneyland is experienced by employees, management and visitors, Aviad Raz shows that it is much more an example of successful importation, adaption, and domestication, and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated America showcased by and for the Japanese. It is an America with a Japanese meaning. Bookseller Inventory # AAC9780674768949

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Book Description HARVARD UNIVERSITY PRESS, United States, 1999. Paperback. Book Condition: New. New.. 239 x 152 mm. Language: English . Brand New Book. In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the company manual . By looking at how Tokyo Disneyland is experienced by employees, management and visitors, Aviad Raz shows that it is much more an example of successful importation, adaption, and domestication, and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated America showcased by and for the Japanese. It is an America with a Japanese meaning. Bookseller Inventory # AAC9780674768949

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Book Description Harvard University Press. Paperback. Book Condition: new. BRAND NEW, Riding the Black Ship: Japan and Tokyo Disneyland, Aviad E. Raz, In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual". By looking at how Tokyo Disneyland is experienced by employees, management and visitors, Aviad Raz shows that it is much more an example of successful importation, adaption, and domestication, and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated "America" showcased by and for the Japanese. It is an "America" with a Japanese meaning. Bookseller Inventory # B9780674768949

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