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In an increasingly complex world 'simplicity' is going to be a key value. The pace of change is not going to stop so we have to make a conscious effort to make things simpler. Edward de Bono is in an ideal position to write such a book because of his vast experience in the area of creativity, design and perception. In a powerful and simple way he shows us how very often a lateral thinking approach can simplify a complex matter.
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An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought. (Richard Branson)
From the Back Cover:
The classic work about making the complicated simple
From confusing manuals to uninterpretable jargon to bureaucratic red-tape, modern life can be highly complicated and frustrating. For many of us it is almost impossible to make sense of.
In Simplicity, lateral-thinking guru Edward de Bono shows us how to bring simplicity into our increasingly complicated lives. Through his ten rules of simplicity, he encourages us to be creative and break down the complex into manageable and recognisable parts.
By making the complicated simple, you will free up time, reduce stress and make better decisions.
"An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought."
Sir Richard Branson
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- PublisherViking
- Publication date1998
- ISBN 10 0670881554
- ISBN 13 9780670881550
- BindingPaperback
- Number of pages320
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