Items related to A New Brand World: Eight Principles for Achieving Brand...

A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century - Hardcover

 
9780670030767: A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
View all copies of this ISBN edition:
 
 
Very Good Condition. The book is in very good condition, but there is some minor creasing on the dust jacket and cover. What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning and failed branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

"synopsis" may belong to another edition of this title.

Product Description:
A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. 35,000 first printing.
Review:
"I don''t think there is anyone in the world who knows more about brands than Scott Bedbury--there is certainly no one who can tell his story and make his points with such insight and wit. A New Brand World gives you the inside story of Nike, Starbucks and other top brands with sharp commentary and analysis. This is a highly entertaining read, but one with many valuable lessons about how to build and manage strong brands. Inspiring and informative, it will make you a better marketer. It got the left side of my brain buzzing, the left side humming, and my brand mojo working! --Kevin Lane Miller, E.B. Osborn Professor of Marketing, Amos Tuck School of Business
"This is an ''anthology'' of great branding stories that is as entertaining as it is informative." --Business Book Review
"[Bedbury is] perhaps the greatest brand maven of our time." --Tom Peters
"I don't think there is anyone in the world who knows more about brands than Scott Bedbury--there is certainly no one who can tell his story and make his points with such insight and wit. A New Brand World gives you the inside story of Nike, Starbucks and other top brands with sharp commentary and analysis. This is a highly entertaining read, but one with many valuable lessons about how to build and manage strong brands. Inspiring and informative, it will make you a better marketer. It got the left side of my brain buzzing, the left side humming, and my brand mojo working! --Kevin Lane Miller, E.B. Osborn Professor of Marketing, Amos Tuck School of Business

"This is an 'anthology' of great branding stories that is as entertaining as it is informative." --Business Book Review

"[Bedbury is] perhaps the greatest brand maven of our time." --Tom Peters

"About this title" may belong to another edition of this title.

  • PublisherViking Press Inc
  • Publication date2002
  • ISBN 10 0670030767
  • ISBN 13 9780670030767
  • BindingHardcover
  • Number of pages240
  • Rating

Other Popular Editions of the Same Title

9780142001905: A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Featured Edition

ISBN 10:  ISBN 13:  9780142001905
Publisher: Penguin Publishing Group, 2003
Softcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Bedbury, Scott; Fenichell, Stephen
Published by Viking Penguin, Inc. (2002)
ISBN 10: 0670030767 ISBN 13: 9780670030767
New Hardcover Quantity: 1
Seller:
Gulf Coast Books
(Memphis, TN, U.S.A.)

Book Description Hardcover. Condition: New. Seller Inventory # 0670030767-11-24311221

More information about this seller | Contact seller

Buy New
£ 15
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Bedbury, Scott
Published by Brand: Viking Penguin, Inc. (2002)
ISBN 10: 0670030767 ISBN 13: 9780670030767
New Hardcover First Edition Quantity: 1
Seller:
Ergodebooks
(Houston, TX, U.S.A.)

Book Description Hardcover. Condition: New. First Edition. A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. 35,000 first printing. Seller Inventory # DADAX0670030767

More information about this seller | Contact seller

Buy New
£ 15.01
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Bedbury, Scott
Published by Viking Penguin, Inc. (2002)
ISBN 10: 0670030767 ISBN 13: 9780670030767
New Hardcover Quantity: 1
Seller:
GoldenWavesOfBooks
(Fayetteville, TX, U.S.A.)

Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0670030767

More information about this seller | Contact seller

Buy New
£ 19.35
Convert currency

Add to Basket

Shipping: £ 3.17
Within U.S.A.
Destination, rates & speeds
Stock Image

Bedbury, Scott
Published by Viking Penguin, Inc. (2002)
ISBN 10: 0670030767 ISBN 13: 9780670030767
New Hardcover Quantity: 1
Seller:
Wizard Books
(Long Beach, CA, U.S.A.)

Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard0670030767

More information about this seller | Contact seller

Buy New
£ 21.52
Convert currency

Add to Basket

Shipping: £ 2.77
Within U.S.A.
Destination, rates & speeds
Stock Image

Bedbury, Scott
Published by Viking Penguin, Inc. (2002)
ISBN 10: 0670030767 ISBN 13: 9780670030767
New Hardcover Quantity: 1
Seller:
GoldBooks
(Austin, TX, U.S.A.)

Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0670030767

More information about this seller | Contact seller

Buy New
£ 23.16
Convert currency

Add to Basket

Shipping: £ 3.37
Within U.S.A.
Destination, rates & speeds
Stock Image

Bedbury, Scott
Published by Brand: Viking Penguin, Inc. (2002)
ISBN 10: 0670030767 ISBN 13: 9780670030767
New Hardcover Quantity: 1
Seller:
Front Cover Books
(Denver, CO, U.S.A.)

Book Description Condition: new. Seller Inventory # FrontCover0670030767

More information about this seller | Contact seller

Buy New
£ 23.63
Convert currency

Add to Basket

Shipping: £ 3.41
Within U.S.A.
Destination, rates & speeds
Stock Image

Bedbury, Scott; Fenichell, Stephen
Published by Viking Penguin, Inc. (2002)
ISBN 10: 0670030767 ISBN 13: 9780670030767
New Hardcover Quantity: 1
Seller:
BennettBooksLtd
(LOS ANGELES, CA, U.S.A.)

Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.05. Seller Inventory # Q-0670030767

More information about this seller | Contact seller

Buy New
£ 47.30
Convert currency

Add to Basket

Shipping: £ 3.89
Within U.S.A.
Destination, rates & speeds
Seller Image

Bedbury, Scott
Published by Viking Penguin, Inc. (2002)
ISBN 10: 0670030767 ISBN 13: 9780670030767
New Hardcover First Edition Quantity: 1
Seller:
Pieuler Store
(Suffolk, United Kingdom)

Book Description Condition: new. 1st. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!. Seller Inventory # PSN0670030767

More information about this seller | Contact seller

Buy New
£ 29.58
Convert currency

Add to Basket

Shipping: £ 24.99
From United Kingdom to U.S.A.
Destination, rates & speeds