Entry Strategies for International Markets (Cloth - Hardcover

Rubin

Hardcover

ISBN 10: 0669137014 ISBN 13: 9780669137019

Publisher: Jossey Bass, 1986

Synopsis

Finally, a practical, hands-on guide to meeting the challenges of entering and succeeding in international markets. The book covers all aspects of market entry including exporting, investment, licensing, and contractual agreements. Managers at all levels of decision-making will reap the benefits of this invaluable handbook and indispensable resource.

About this title

From the Back Cover:

The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe––among other recent geopolitical developments––have created unprecedented opportunities for American companies seeking to enter foreign markets. Franklin R. Root offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan. "Root′s perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. This book flows flawlessly between disparate topics such as partnerships to strategy, and economic analysis to cultural finesse. It encapsulates what some of us have taken decades to learn through trial and error."––Larry D. Bouts, president, International Division, Toys–R–Us, Inc.

Synopsis:

A guide to entering foreign markets. Advice on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an international marketing plan.

About this edition

• Publisher: Jossey Bass
• Publication date: 1986
• ISBN 10: 0669137014
• ISBN 13: 9780669137019
• Binding: Hardcover
• Number of pages: 288