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The seventeen cases included in this book focus on implementation of strategy. Most cases have been selected from companies and managers who are well–known leaders in their industries. Cases from smaller or more obscure companies have been selected for their unique approach to implementing strategy.
Used in conjunction with the best–selling Contemporary Strategy Analysis, Third Edition, or as a stand–alone collection, this casebook provides an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today′s changing world.
For further information including sample pages please visit: http://www.blackwellpublishers.co.uk/grant/
Kent E. Neupert is Associate Professor in the Department of International Business, Chinese University of Hong Kong.
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