Items related to Marketing (1st Edition)
Synopsis
Publisher: Blackwell Publishing
Date of Publication: 1993
Binding: soft cover
Edition: Reprint
Condition: Very Good -
Description: 0631176314 Some highlighting to pages 400 - 419.
"synopsis" may belong to another edition of this title.
From the Back Cover
Dedicated exclusively to marketing topics and designed to be used by practising managers from all fields and by students, Marketing: The Encyclopedic Dictionary is a major contribution to the reference literature on marketing.
Building on lessons learned from the author′s leading textbook, Marketing, the Dictionary contains over 3000 entries in total, including: ∗ extensive cross–references ∗ 700 longer articles exploring topics in considerable depth ∗ 800 shorter entries ∗ brief entries on thousands of marketing terms allowing managers and students easy access to authoritative but practical explanations of specific subjects.
Marketing: The Encyclopedic Dictionary offers an incomparable reference source in the subject of marketing . The emphasis is on practical understanding of the topics, so that they may be easily understood by managers in general, but the theory is also examined in sufficient depth to justify its position as the most authoritative marketing reference book available.
Synopsis
This international textbook is designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice including: precision marketing; inner marketing; environmental analysis; conviction marketing; Japanese product development; and standardization/adaptation.
"About this title" may belong to another edition of this title.
- PublisherWiley–Blackwell
- Publication date1992
- ISBN 10 0631176314
- ISBN 13 9780631176312
- BindingPaperback
- Number of pages600
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Marketing
Published by
John Wiley and Sons Ltd, United Kingdom, Oxford, 1992
ISBN 10: 0631176314
ISBN 13: 9780631176312
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This international textbook is designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice including: precision marketing; inner marketing; environmental analysis; conviction marketing; Japanese product development; and standardization/adaptation. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004531382
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Marketing
Published by
Wileyâ"Blackwell 25/06/1992, 1992
ISBN 10: 0631176314
ISBN 13: 9780631176312
Used
Softcover
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780631176312
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Marketing
Published by
Wileyâ"Blackwell 25/06/1992, 1992
ISBN 10: 0631176314
ISBN 13: 9780631176312
Used
Softcover
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780631176312
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Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-B-021-01883
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