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British Public Opinion:: A Guide to the History and Methodology of Political Opinion Polling (Making Contemporary Britain) - Hardcover
This book provides an historical overview of political opinion polling in Britain. It begins with the founding of the Gallup Poll in 1937, and gives a brief account of opinion polls until the beginning of the Thatcher era. It then proceeds to a detailed analysis of the influence and methodology of opinion polls in the 1980s, with particular reference to the two general elections of that decade. The book ends with a description of the mechanics and skills involved in taking polls, and a consideration of their effect on the democratic process and of the reasons why some people would like to ban them.
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- PublisherWiley–Blackwell
- Publication date1991
- ISBN 10 0631170588
- ISBN 13 9780631170587
- BindingHardcover
- Number of pages160
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British public opinion : a guide to the history and methodology of political opinion polling / Robert M. Worcester ; :, : pbk, : hard.-- B. Blackwell; 1991.-- (Making contemporary Britain).
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Basil Blackwell, (Oxford, UK & Cambridge, Mass., USA)
(1991)
ISBN 10: 0631170588
ISBN 13: 9780631170587
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Book Description Hardcover. Condition: Good. xi, 231 p. Ex-Library. Seller Inventory # GU1431
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