Synopsis
A lively, one-of-its-kind compendium of the most imaginative new concepts, tested ideas and case hstories of programs and promotions that make money and win audiences for cultural organzations and projects of every kind.
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About the Author
Alvin H. Reiss has played a pioneering role in the arts since co-founding Arts Management Newsletter in 1962. Author of six books and hundreds of magazine articles, Mr. Reiss, who lectures and consults with arts groups world-wide, also is the Profesional Arts Management Institute director, founder/coordinator of Marymount Manhattan College's Arts Management Program and arts columnist for Fund Raising Management Magazine.
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