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Designed specifically as a textbook for students following travel and tourism courses, this volume aims to provide a foundation in the principles of business operations in the travel industry. The book should also be useful for others already employed in tourism who wish to broaden their knowledge.
"synopsis" may belong to another edition of this title.
Lecturers' comments on the fourth edition:
"Good, clear comprehensive coverage. An excellent introduction."
"Well written - to the point - excellent as a guide."
"An excellent introduction to the key components and issues relating to the tourism industry - comprehensive."
"This book is a matchless guide to the operations and structures of the contemporary tourism industry. Holloway’s accessible text has long been a classic and continues to be essential student reading."
Dr Nigel Morgan
Reader in Tourism Studies
University of Wales Institute, Cardiff
The Business of Tourism is a well established and popular text, providing an accessible introduction to the study of travel and tourism, from its historical roots to the present-day state and likely future direction.
This 7th edition provides an up-to-date account of the development, impacts and major players in this fast-moving industry as well as the significant changes in the wake of world events such as 9/11 and the Asian Tsunami of 2004. The text contains a wealth of examples to set the theory in context and a number of longer cases at the end of the book have been chosen to represent the diversity of the industry – from small-scale local attractions to the world-wide appeal of major destinations.
Among the key topics covered in the book are:
- the global economic, socio-cultural and environmental impacts of tourism
- technological change and its impact on the industry
- the historical and future developments of the industry
- the structure and sectors of travel and tourism
- further reading and references for more extensive study
Chris Holloway is Former Professor of Tourism Management at Bristol Business School, University of West of England
Neil Taylor is a former director of specialist tour operator Regent Holidays and currently editor of Bradt’s Guides to Estonia, the Baltic Capitals and Tallinn
"About this title" may belong to another edition of this title.
Book Description Longman Pub Group, 1996. Hardcover. Condition: New. 4th. Seller Inventory # DADAX0582290422
Book Description Longman Pub Group, 1996. Condition: New. book. Seller Inventory # M0582290422