Donny Deutsch The Big Idea

ISBN 13: 9780553824322

The Big Idea

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9780553824322: The Big Idea
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Based on the award-winning formula of his hugely popular nightly show on CNBC, Donny Deutsch's The Big Idea is a step-by-step guide for anyone who has ever dreamt of following through on creating their own business. From the 'Aha! Moment' to taking that all-important first leap, Deutsch cheers aspiring entrepreneurs along every step of the way. Starting with how to look for opportunities, through to keeping what you've created going and growing, each stage of the process is illustrated by an invaluable lesson learned by a leading entrepreneur.

With the author's irrepressible energy, enthusiasm and expertise providing the engine that drives this incredibly upbeat book, The Big Idea will provide the tools to tackle issues head on, and is the ideal how-to for entrepreneurs - from inventors to artists, marketers to producers, teenagers to retirees.

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Book Description:

A practical and inspirational road map to achieving your dreams

From the Back Cover:

Some people think a big idea is like a lightning bolt which strikes you out of the blue. In reality, it's rarely like that. In fact, the big idea that will make millions often starts with a simple observation or idea, such as...

·A mother is frustrated that her pantry is full of stale food because the packages don't close. Bam! Quick Seals.

·A woman is annoyed that her bra strap keeps slipping. Bam! Strap Tamers.

·On a trip to Italy a man notices that there are coffee bars on almost every corner. Bam! Starbucks.

Written by the irrepressible Donny Deutsch, one of today's most influential business gurus, and packed with invaluable tips and inspiring stories from people who have achieved their dreams, The Big Idea will help you to identify your true passion and look for the right opportunities. You will also discover how to ensure that what you create keeps going and growing - even in the toughest economic climate!

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