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McCormack, founder of the sports management industry and manager of Navratilova and Nicklaus, reveals the secrets of his business success and fills the gap between business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people.
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Review:
Mark McCormack is an entrepreneur extraordinaire (Daily Telegraph)
Mark McCormack's book is a revelation (Robert A. Anderson, Former Chairman Rockwell International)
The undisputed king of sports marketing (BBC Sport)
The most powerful man in sport (Sports Illustrated)
He was a genius when it comes to sports marketing (Tiger Woods)
His legacy is international sport as we know it (European PGA Tour chief Ken Schofield)
Book Description:
Mark McCormack's book is a revelation (Robert A. Anderson, Former Chairman Rockwell International)
The undisputed king of sports marketing (BBC Sport)
The most powerful man in sport (Sports Illustrated)
He was a genius when it comes to sports marketing (Tiger Woods)
His legacy is international sport as we know it (European PGA Tour chief Ken Schofield)
The bestselling business classic by the sports management legend
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- PublisherBantam Boos
- Publication date1811
- ISBN 10 0553171348
- ISBN 13 9780553171341
- BindingMass Market Paperback
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What They Don't Teach you at Harvard Business School
Published by
Bantam Boos
(1986)
ISBN 10: 0553171348
ISBN 13: 9780553171341
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Paperback
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