Items related to Consumer Behavior
For undergraduate or first year MBA students.
This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.
"synopsis" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date2006
- ISBN 10 0536157774
- ISBN 13 9780536157775
- BindingHardcover
- Rating
(No Available Copies)
Search Books: Create a WantIf you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!
Create a Want