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LESTER Visual Communication 4e ISBN 13: 9780534637200

Visual Communication 4e - Softcover

 
9780534637200: Visual Communication 4e

Synopsis

Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.

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Synopsis

Lester (California State University) explores how the brain processes the individual graphic elements that make up a pictorial scene, examines the ethical problems associated with images, and describes each medium of presentation from a personal, historical, technical, ethical, cultural, and critical perspective. The fourth edition adds new images,

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Lester, Paul Martin
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