Media/Impact: An Introduction to Mass Media - Softcover

Biagi, Shirley

3.16

68 ratings by Goodreads

9780534597061: Media/Impact: An Introduction to Mass Media

Softcover

ISBN 10: 0534597068 ISBN 13: 9780534597061

Publisher: Cengage Learning, 1980

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Consistently praised for its engaging writing style, currency, and visual appeal, this revised text introduces students to the basic mass media channels, such as newspapers, magazines, electronic media and the Internet. It includes a focused examination of the history, ethics, cultural and social implications, regulation and technology that surrounds and controls the media. The new edition will engage and excite students even more with the addition of an interactive CD-ROM. Biagi fully immerses students within the media as they learn about the media.

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Review:

"(This text) is a solid introductory level mass media text book. It is very accessible to students and very 'teachable' for instructors. It works to excite students about their chosen major and even attracts others to consider the further study of communication. It is difficult for texts of this level to distinguish themselves-this one does so via its coverage, presentation, and consideration of audience."

About the Author:

Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.

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