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This edited volume of 16 readings is a collection of works from the foremost scholars of international communication. Divided into seven parts, the text is comprehensive in its coverage, including perspectives on issues and topics such as press freedom, propaganda, gatekeeping, colonialism and mass media development, globalization, cultural concerns, and diffusion.
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Introduction. 1. International Mass Communication from the Tower of Babel to the Babel Fish by Kwadwo Anokwa, Carolyn A. Lin, and Michael B. Salwen. Part I: PRESS FREEDOM. 2. Press Freedom in Europe by Robert G. Picard. 3. Freedom of the Press in the Eyes of the Dragon: A Matter of Chinese Relativism and Pragmatism by Tsan-Kuo Chang and Zixue Tai. Part II: PROPAGANDA. 4. Propaganda in recent Spanish and French Referendum Campaigns: An Analysis of Propaganda Techniques by Antonio V. Menendez Alarcon. 5. U.S.-Cuba Propaganda Wars: The Case of Television Marti by John Spicer Nichols. Part III: GATEKEEPING. 6. Waters of Death in Central America: News Values and Myth by Jack Lule. 7. Social and Institutional Influences on News Values and Routines in Brazil: From Military Rule to Democracy by Heloiza Herscovitz. Part IV: COLONIALISM AND MASS MEDIA DEVELOPMENT. 8. Development Communication in Africa: Concepts and Case Studies by William W. Neher. 9. Dateline Addis Ababa-Our Special Correspondent Evelyn Waugh Reports War Preparations with Italy, Vivid Colonial Discourse Used by Michael B. Salwen. Part V: GLOBALIZATION. 10. The Americanization of Global Film by David J. Atkin. 11. International Advertising and Global Consumer Culture by Katherine T. Frith. 12. Globalization and Media Development in Asia's Four Tigers- Singapore, Hong Kong, Taiwan, and South Korea by Penghwa Ang, Joseph Man Chan, Junhao Hong, and Jae-won Lee. Part VI: CULTURAL CONCERNS. 13. Globalization, Media Imperialism, and Dependency as Communication Frameworks by Joseph D. Straubhaar. 14. The Impact of the Electronic Media on the Arab World by Douglas A. Boyd. Part VII: DIFFUSION. 15. Technology Diffusion and the Global Village by Everett M. Rogers. 16. The Changing Shape of Global Telecommunications by Joseph N. Pelton.Synopsis:
Focusing on issues of censorship, propaganda, gate keeping, colonialism, globalization, culture, and diffusion, 16 essays discuss the developing role of international communication. Major concepts are illustrated through the discussion of concrete cases, drawn from the recent history of European referendum campaigns, U.S.-versus-Cuba propaganda war
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