Items related to Media Impact 5th Edition: An Introduction to Mass Media
Following an overview of mass communication theory and discussion of three themes that are emphasized throughout (media as business; media & technological change; media & political, social, and cultural institutions), this text explores each major medium and concludes with critical arguments about overall effects of media today as well as economic, social, cultural and political consequences of the media system on society and the world.
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Review:
"(This text) is a solid introductory level mass media text book. It is very accessible to students and very 'teachable' for instructors. It works to excite students about their chosen major and even attracts others to consider the further study of communication. It is difficult for texts of this level to distinguish themselves-this one does so via its coverage, presentation, and consideration of audience."
About the Author:
Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.
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- PublisherWadsworth Pub Co
- Publication date2000
- ISBN 10 0534575110
- ISBN 13 9780534575113
- BindingHardcover
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Media Impact: An Introduction to Mass Media
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Media Impact: An Introduction to Mass Media
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Media Impact 5th Edition: An Introduction to Mass Media
Published by
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ISBN 10: 0534575110
ISBN 13: 9780534575113
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Media Impact 5th Edition: An Introduction to Mass Media
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(2000)
ISBN 10: 0534575110
ISBN 13: 9780534575113
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 5-0534575110-G
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Media Impact 5th Edition: An Introduction to Mass Media
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