Mass Media Research: An Introduction - Hardcover

Wimmer, Roger D.; Dominick, Joseph R.

Hardcover

ISBN 10: 0534560075 ISBN 13: 9780534560072

Publisher: Wadsworth Publishing Co Inc, 1999

Synopsis

This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media as well as on the Internet.

About this title

Synopsis:

The new edition of a textbook that covers the major approaches to research qualitative, content analysis, survey, longitudinal, and experimental. The application of these techniques to print, electronic media, advertising, and public relations is explained. Annotation c. Book News, Inc., Portland, OR (booknews.com).

About this edition

• Publisher: Wadsworth Publishing Co Inc
• Publication date: 1999
• ISBN 10: 0534560075
• ISBN 13: 9780534560072
• Binding: Hardcover
• Edition number: 6
• Number of pages: 448