This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Including new and expanded material, this fourth edition provides the answers to many practical questions in this introduction to advertising research. This book should be of interest to degree and diploma students on courses in advertising research methods in departments of advertising, journalism or marketing.
"synopsis" may belong to another edition of this title.
"About this title" may belong to another edition of this title.
Book Description Condition: New. New. Seller Inventory # S-0534084540