Fundamentals of Advertising Research

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9780534084547: Fundamentals of Advertising Research
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Including new and expanded material, this fourth edition provides the answers to many practical questions in this introduction to advertising research. This book should be of interest to degree and diploma students on courses in advertising research methods in departments of advertising, journalism or marketing.

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Other Popular Editions of the Same Title

9780882441788: Title: Fundamentals of advertising research Grid series i

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ISBN 10:  0882441787 ISBN 13:  9780882441788
Publisher: Grid Pub, 1979
Hardcover

9780882442600: Fundamentals of Advertising Research (Advertising and Journalism Ser.)

John W..., 1984
Hardcover

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