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Synopsis
The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.
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Book Description
A concise and accessible review of some of the important economic factors affecting information technology industries. An ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.
About the Author
Hal R. Varian is the Class of 1944 Professor at the School of Information Management and Systems, the Haas School of Business, and the Department of Economics at the University of California, Berkeley.
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- PublisherCambridge University Press
- Publication date2004
- ISBN 10 0521605210
- ISBN 13 9780521605212
- BindingPaperback
- LanguageEnglish
- Number of pages114
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The Economics of Information Technology
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The Economics of Information Technology: An Introduction (Raffaele Mattioli Lectures)
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