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Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership - Softcover

 
9780521148436: Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership

Synopsis

In a turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalisation of the world's economies, the intensification of competition, and quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This 2006 book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the US, Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with fresh ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.

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Review

"With globalization of the world's economy, the intensifying of competition, and recent leaps in technological development, insular and static strategic thinking have become inadequate for understanding the business environment. This important new textbook tires to provide some solutions for sustainable business development."
-Abstracts of Public Administration, Development, and Environment

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In a turbulent business environment, leaders must think more broadly about what a corporation is and how it can create a richer future. This 2006 book provides a comprehensive sense of what sustainable business development is and how companies can use it to make a significant difference.

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9780521862783: Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership

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ISBN 10:  0521862787 ISBN 13:  9780521862783
Publisher: Cambridge University Press, 2006
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