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Synopsis
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Eighth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
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Review
"I selected Public Relations Cases primarily for the variety of cases and topics it covers. I believe that variety--especially the number of cases--is its greatest virtue."
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- PublisherWadsworth Publishing Co Inc
- Publication date2009
- ISBN 10 0495567787
- ISBN 13 9780495567783
- BindingPaperback
- LanguageEnglish
- Number of pages449
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Public Relations Cases
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. 8th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # S14A-04204
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Public Relations Cases
Published by
Wadsworth Publishing Company, 2009
ISBN 10: 0495567787
ISBN 13: 9780495567783
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.45. Seller Inventory # G0495567787I5N00
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Public Relations Cases
Published by
Wadsworth Publishing Company, 2009
ISBN 10: 0495567787
ISBN 13: 9780495567783
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.45. Seller Inventory # G0495567787I4N00
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Public Relations Cases
Published by
Wadsworth Publishing Company, 2009
ISBN 10: 0495567787
ISBN 13: 9780495567783
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Paperback
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.45. Seller Inventory # G0495567787I4N00
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Public Relations Cases
Published by
Wadsworth Publishing, 2009
ISBN 10: 0495567787
ISBN 13: 9780495567783
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Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Very Good. Signed Copy . 8th edition. Inscribed by co-author Darrell C. Hayes on a post-it note on half title page. Seller Inventory # L09OS-00088
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Public Relations Cases
Published by
Wadsworth Publishing Co Inc, 2010
ISBN 10: 0495567787
ISBN 13: 9780495567783
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780495567783. Seller Inventory # 9014350
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