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Media/ Impact: An Introduction to Mass Media, 2009 Update - Softcover

 
9780495565963: Media/ Impact: An Introduction to Mass Media, 2009 Update
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From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you what it's like to work in each industry. Included are media literacy case studies, an extensive online media careers guide, and a new collection of video clips.

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"I think this text is visually interesting, (with) a 'fun' approach."
About the Author:
Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.

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  • PublisherWadsworth Pub Co
  • Publication date2008
  • ISBN 10 0495565962
  • ISBN 13 9780495565963
  • BindingPaperback
  • Number of pages400
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9780495272175: Media Impact: An Introduction to Mass Media, 8th Edition (Media Impact)

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Biagi, Shirley
Published by Wadsworth Publishing Company (2008)
ISBN 10: 0495565962 ISBN 13: 9780495565963
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