The Information Weapon: Winning Customers and Markets With Technology - Hardcover

Synnott, William R.

 
9780471845577: The Information Weapon: Winning Customers and Markets With Technology

Synopsis

The Information Weapon shows how companies in service industries (eg banking, financial services, health and medicine, insurance, transportation, travel and leisure, information management etc) can use information technology as a revenue generator. The book shows 67 information weapon strategies which readers can use in their own companies to exploit the competitive potential of information technology. Many case examples are included throughout the book.

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