Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events - Hardcover

Allen, Judy

Hardcover

ISBN 10: 0471644129 ISBN 13: 9780471644125

Publisher: John Wiley & Sons, 2000

Synopsis

A detailed blueprint for planning and executing special events with flair--and without unexpected surprises and expenses Special events such as fundraising galas, conferences, and product launches are complicated, fraught with thousands of details, and have to come off without a hitch. This book gives readers practical advice on every aspect of organizing and managing special events, such as how to choose the best venue; preparing and managing the budget; scheduling; coordinating food and beverages; selecting decor, themes, and entertainment; media; and staffing. Includes many forms, checklists, and tips for planning and managing events * Features examples of events where things went right--and wrong * Provides techniques to maximize savings and avoid surprises Judy Allen (Toronto, Ontario) is President of Judy Allen Productions, a full--service event planning production company that designs, produces, and orchestrates special events worldwide. She is a speaker at industry conferences and a contributor to such publications as Meeting and Incentive Travel magazine and Toronto Special Events.

About this title

About the Author

Judy Allen is highly regarded as an expert in the field of event planning. She is founder and President of Judy Allen Productions, a full--service event planning production company that specializes in consulting on strategic event design, as well as in designing, producing, and orchestrating special events worldwide. Judy has created special events in over thirty countries for up to 2,000 guests at a time. She has designed and produced memorable events such as Disney's opening--night gala for Beauty and the Beast, and coordinated Norman Jewison's 25th anniversary celebration for Fiddler on the Roof. The events she has done range from very exclusive VIP events to multimillion--dollar, multimedia extravaganzas such as new car product launches. Judy has been involved not only in event design, but also in multimedia stage production and show flow. Judy is also the author of The Business of Event Planning: Behind--the--Scenes Secrets of Successful Special Events (John Wiley & Sons, 2002) and Event Planning Ethics and Etiquette: A Principled Approach to the Business of Special Event Management (John Wiley & Sons, 2003). She has written a series of weekly columns on event planning for the New York Post Page Six.com, and is a frequent contributor to industry publications such as Meetings and Incentives Magazine. Judy Allen can be reached at judyallen@on.aibn.com.

From the Inside Flap

For event planners, there's no such thing as a dress rehearsal!

Any event you plan and stage is a reflection of your company's image from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Special events are fraught with thousands of details, and have to come off without a hitch. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, planning and executing the project is like a high-wire act without the safety nets. Event Planning gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on every aspect of organizing and managing special events:

• Choosing the best venue
• Preparing and managing the budget
• Scheduling and staffing
• Coordinating food and beverage, décor, entertainment, and themes
• Working with professionals, such as public relations firms and creative directors.

What you don't know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management. Event Planning:

• Includes sample costing forms to help you generate a detailed project plan and budget.
• Explains what you need to ask before you contract with suppliers.
• Is loaded with practical tips and examples that will help you avoid expensive mistakes.
• Features a companion website with forms from the book, additional forms, author Q&A, and more.

Event Planning takes you behind the scenes, and provides practical tools for anyone who has to plan and execute a truly special event:

• Corporate in-house event planners
• Public relations and communications companies, and their clients
• Marketing and corporate communications professionals
• Fundraisers and not-for-profit organizations
• Professionals in the hospitality and entertainment industries.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2000
• Language: English
• ISBN 10: 0471644129
• ISBN 13: 9780471644125
• Binding: Hardcover
• Edition number: 1
• Number of pages: 310