The Total Business Plan: How to Write, Rewrite, and Revise - Hardcover

O′Hara, Patrick D.

Hardcover

ISBN 10: 0471524506 ISBN 13: 9780471524502

Publisher: John Wiley & Sons, 1990

Synopsis

This study of business plans teaches the reader how to modify and tailor his/her business plan using spread-sheet analysis, word-processor and computer graphics. It is a complete description of the business planning process - from concept through research to the writing of the plan and the ongoing revision of the plan when presenting it to different audiences. Information is provided on various forms of business plans, including internal corporation budget presentations, venture capital seeking presentations and lender financing presentations.

About this title

From the Back Cover

"...gives you all the information, tools, techniques, and money sources you need to create and present a winning plan." Business Opportunities Journal

"...should provide valuable assistance to any serious entrepreneur faced with writing and adapting a business plan in order to secure financing." International Small Business Journal

Whether you′re starting up or growing your small business, a business plan is one tool you don′t want to be without. While it gives you a clear sense of direction and a solid framework for guiding and evaluating your progress, it also carries a lot of weight with potential lenders and investors. Now this book shows you how to create a polished, professional plan for your business without paying a small fortune in professional fees. The revised and expanded Second Edition of Patrick O′Hara′s celebrated guide:

• Takes you step–by–step through the whole planning process from concept, market planning, strategizing, research sources, and pricing, to writing, rewriting, and revising
• Tells you exactly what your plan should include, in what format, and what to emphasize for different audiences
• Shows you how to modify and tailor your plan using spreadsheet analysis, databases, and computer graphics
• Walks you through the writing, rewriting, and revision of three actual business plans for three very different types of businesses
• Offers expert advice on where to find financing and how to evaluate sources
• Comes complete with a Lotus–based program you can customize for developing cash–flow projections, financial statements, and more

About the Author

PATRICK D. O′HARA, PhD, is founder of O–TEK Enterprises, a consulting firm based in Fremont, California. His other books published by Wiley include The Total Marketing and Sales Plan (book/disk set) and SBA Loans: A Step–by–Step Guide, Second Edition.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1990
• ISBN 10: 0471524506
• ISBN 13: 9780471524502
• Binding: Hardcover
• Language: English
• Number of pages: 288