Items related to Strategic Management in the Hospitality Industry

Strategic Management in the Hospitality Industry - Hardcover

 
9780471283997: Strategic Management in the Hospitality Industry
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This text on strategic management focuses exclusively on the hospitality industry, detailing the systemic foundations of strategies and their implementation. The text examines the principles behind strategies, as well as their content and function. Based on research and actual experience, the book includes four case studies that broadly illustrate the dynamics of strategic planning. This book should be of interest to managers in the hospitality industry.

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From the Back Cover:
The only strategic management volume to focus on the hospitality industry now in a second, expanded edition

In today′s intensely competitive hospitality industry, a company striving to succeed must not merely meet industry standards, it must participate in driving industry change. Strategic Management in the Hospitality Industry, Second Edition gives hospitality students the tools they need to be tomorrow′s leaders in this dynamic field. Based on the premise that adding value for the stockholder, the consumer, and the employee must be the central objective for any effective management strategy, this book gives students a blueprint for innovation and growth at hotels and restaurants both in the United States and abroad. Written by authors who are widely recognized as the finest instructors in the field, this comprehensive, illustrated guide features:

  • New chapters on developing service quality and understanding the industry in an international context
  • End–of–chapter case studies showing real–world applications of management theories
  • Practical instruction on how to identify internal strengths and weaknesses in a hospitality organization
  • Detailed coverage of resource allocation, emphasizing support of products and services that add significant value
  • An examination of the defining role of leadership in successful strategic management
About the Author:
MICHAEL OLSEN, PhD, is Professor in the Department of Hospitality and Tourism Management at Virginia Polytechnic Institute and State University in Blacksburg, Virginia. JOSEPH WEST, PhD, serves as Department Chairman of Hospitality Administration in the College of Business at The Florida State University and as Director of the Hospitality Education Program at the Department of Business and Professional Regulation of the State of Florida. ELIZA CHING–YICK TSE, PhD, is Associate Professor in the Department of Hospitality and Tourism Management at Virginia Polytechnic Institute and State University in Blacksburg, Virginia.

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  • PublisherJohn Wiley & Sons
  • Publication date1992
  • ISBN 10 0471283991
  • ISBN 13 9780471283997
  • BindingHardcover
  • Edition number3
  • Number of pages392

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Other Popular Editions of the Same Title

9780442002466: Strategic Management in the Hospitality Industry

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ISBN 10:  ISBN 13:  9780442002466
Publisher: Van Nostrand Reinhold, 1992
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