Perfect Sales Piece: A Complete Do-it-Yourself Guide to Creating Brochures, Catalogs, Fliers and Pamphlets (Small Business Series) - Softcover

W. Bly, Robert

Softcover

ISBN 10: 0471004111 ISBN 13: 9780471004110

Publisher: John Wiley &Sons, 1994

Synopsis

Instructs the reader on the step–by–step procedures of literature production––from initial concept to final publication. Covers copywriting, illustrations and design, along with the production process itself. Discusses the latest desktop publishing technologies as well as illustrates which typefaces, folding and binding techniques work and which don′t.

About this title

From the Back Cover:

Everything you need to Design it, Plan it, Budget it, and Produce it Yourself! How do successful entrepreneurs, freelancers, and others put the look, the feel, and the message they want to deliver into great sales and advertising literature? Successful advertising consultant and bestselling author Robert W. Bly knows the answer. He walks you through every phase, from deciding on the type of sales literature you need, to writing, designing, illustrating, and printing it. He delivers hundreds of helpful tips with first–rate examples both works–in–progress and finished products. Whether you need a simple offset flier or a full–color, multipage corporate brochure, this is your one–stop source for the perfect sales piece. Learn how to:

• Set production schedules and budgets and stick to them
• Hire and communicate with writers, designers, and printers
• Use the latest desktop publishing technologies
• Fold, bind, and lay out your brochure with appropriate typefaces and visual aids
• Cope with special problems such as: addressing multiple markets, multistep sales cycles, finding a unifying theme for disparate products, introducing new products or services
• Manage an ongoing promotional literature program

Synopsis:

Promotional literature is an effective means of providing information, establishing credibility and boosting the image of almost any organization. This author of a guide to the creation of promotional copy provides sample illustrations that demonstrate successes and failures, combined with a selection of typefaces, illustrations of folding and binding techniques, and other helpful visual aids. Also covered is how to use desktop publishing in the production of promotional literature, along with money-saving techniques. The reader is taken step-by-step through all phases of literature production from initial concept to final publication.

About this edition

• Publisher: John Wiley &Sons
• Publication date: 1994
• ISBN 10: 0471004111
• ISBN 13: 9780471004110
• Binding: Paperback
• Number of pages: 252