The Innovation Playbook: A Revolution in Business Excellence - Hardcover

Webb, Nicholas J.

9780470637968: The Innovation Playbook: A Revolution in Business Excellence

Hardcover

ISBN 10: 047063796X ISBN 13: 9780470637968

Publisher: John Wiley & Sons, 2010

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From the Back Cover:

PRAISE FOR THE INNOVATION PLAYBOOK

"After reading The Innovation Playbook, I couldn't wait to start my own Project X and neither will you. Nick Webb boldly debunks common myths about innovation and he's not afraid to use children, pumpkins, or massages to do it."
-- STEVE FAKTOR, Vice President, Business Growth and Innovation, American Express

"The Innovation Playbook offers core elements that all of us can incorporate and learn from to help build success."
--CHRIS THOEN, Director, External Innovation and Knowledge Management, Global Business Development, The Procter & Gamble Company

"This extraordinary book shows you how to tap into your personal and organizational genius for ideas to create new products and services, market and sell more effectively, and generate greater profits than you ever thought possible."
-- BRIAN TRACY, Author, The Way to Wealth 1-2

"Unlike so many others who write and theorize about innovation, Nicholas Webb has a proven track record as both a successful inventor and a well-known innovation strategist."
-- ROBERT M. SIMINSKI, Patent Attorney, Harness, Dickey & Pierce, PLC

About the Author:

Successful inventor and author of the bestselling book The Cost of Being Sick, NICHOLAS J. WEBB is the founder and President of Lassen Innovation, a full-service management and innovation consulting firm. As a Certified Management Consultant he provides consulting services to Honeywell and ITW Allergan as well as some of the country's top universities. Webb and his inventions have appeared on ABC, NBC, and Fox News. Nicholas Webb is also the author of the upcoming book, The Digital Media Innovation Playbook.

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