Search Engine Optimization: Your visual blueprint for effective Internet marketing - Softcover

Jones, Kristopher B.

Softcover

ISBN 10: 0470620757 ISBN 13: 9780470620755

Publisher: John Wiley & Sons, 2010

Synopsis

A visual approach to the power of SEO marketing from a world–renowned Internet marketing expert Search engine optimization (SEO) is an ever–growing and powerful form of online marketing that allows business to grow in a faster, more cost–effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides. Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search–engine marketing principles such as keyword generation, on–site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more. Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search–engine marketing Offers you a strong foundation for developing successful SEO strategies Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.

About this title

About the Author

Kristopher B. Jones is considered one of the top Internet marketing experts in the world. Kris is a frequent keynote speaker, presenter, and moderator at major national and international marketing conferences, including Search Engine Strategies (SES), Affiliate Summit, and the Electronic Retailer Association. Kris is also a sought–after speaker at colleges and universities around the country and has delivered inspirational lectures to thousands of college and graduate students at schools such as Penn State University, the University of Pittsburgh, and Villanova University.

From the Back Cover

Welcome to the only guidebook series that takes a visual approach to professional–level computer topics. Open the book and you′ll discover step–by–step screen shots that demonstrate over 140 key search engine optimization techniques, including: Identifying your target audience Using and optimizing meta tags Optimizing your site for multiple browsers Writing effective content Building communities with blogs and forums Using Google Analytics Gaining exposure through social media Creating pay–per–click campaigns Maximizing the use of other search engines Monetizing traffic on your site "Search–engine optimiza–tion is, with–out question, one of the highest ROI activities a business can undertake. It′s also one of the most misunderstood. Fortunately, we′ve got people like Kris to act as our tour guide and translator." Rand Fishkin, SEOmoz High–resolution screen shots demonstrate each task Succinct explanations walk you through step by step Two–page lessons break big topics into bite–sized modules "Apply It" and "Extra" sidebars highlight useful tips Target your audience, create strong pages, use keywords, and build links Master powerful techniques with visual instructions

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2010
• Language: English
• ISBN 10: 0470620757
• ISBN 13: 9780470620755
• Binding: Paperback
• Edition number: 2
• Number of pages: 336