It′s Not Who You Know –– It′s Who Knows You!: The Small Business Guide to Raising Your Profits by Raising Your Profile - Hardcover

Avrin, David

3.61

33 ratings by Goodreads

Hardcover

ISBN 10: 0470483245 ISBN 13: 9780470483244

Publisher: John Wiley & Sons, 2010

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Raise your profile and get the attention you deserve –– or your business, your brand, or yourself! Almost everyone who runs a business recognizes the value of generating high–profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals. In his new book It′s Not Who You Know––It′s Who Knows You!, noted speaker and “visibility expert” David Avrin shows you how to craft, build, and promote your own brand and win the eyes and ears of the marketplace. This book offers a refreshing, new perspective on marketing, PR and strategic branding while giving you the tools and creative advice you need to solidify your market niche by differentiating yourself from the competition, crafting a truly marketable and promotable brand, and raising your visibility. If you want to get noticed and turn the spotlight on your business by becoming more newsworthy, this is the only resource you need. Offers refreshingly creative and eye–opening strategies and tactics on marketing and promoting your business Author David Avrin is a renowned marketing, PR, and branding speaker and expert and also the author of The 20 Best and Worst Questions Reporters Ask and The Gift in Every Day––Little Lessons on Living a Big Life Helps you define and refine your message to consumers to get more attention from the media The perfect marketing and PR guide for America′s 30 million small businesses Gets results without the high price of marketing and PR professionals The strategies and tools here will help you discover and promote what is truly unique about your business and brand with a renewed sense of purpose and a clearer, more effective direction.

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From the Back Cover:

The perfect marketing and PR guide for America′s 30 million small businesses! "Sensible, practical advice on the only way to build a brand in today′s over–communicated society. Companies live or die with PR, so get a head start in the game by first reading David Avrin′s well–written book." — Al Ries , coauthor of War in the Boardroom, The 22 Immutable Laws of Branding , and Positioning: The Battle for Your Mind "David Avrin has written a great guide to the only kind of marketing that works—doing what we say we′ll do, delivering on the promise, and truly meeting the needs of others. This is a book full of useful advice, delivered with integrity." — Keith Ferrazzi , author of Who′s Got Your Back and Never Eat Alone "This book could make a big difference in the way you build your business. David Avrin′s ideas will breathe new life into your brand and set you apart from the rest. Get out there and be noticed! Read this book!" — Ken Blanchard , coauthor of The One Minute Manager and author of Leading at a Higher Level "David Avrin′s easy–to–read book is full of great ideas and sage advice on creating picture–perfect moments that will raise your company′s profile. Every company has the potential to be as memorable as this modern guide to business success!" — Jeffrey Hayzlett , Chief Marketing Officer, Eastman Kodak Company "David Avrin knows about visibility. This book is filled with common sense and effective strategies for being seen, getting known, and standing out. Read this book with a pen in hand. Take notes, create a plan, and apply the knowledge—but only if you really want to be successful!" — Shep Hyken , author of Moments of Magic , The Loyal Customer , and The Cult of the Customer "David Avrin′s book heads you into the land of differentiation, which happens to be the key to success or failure of companies, products, and even people." — Jack Trout , author of In Search of the Obvious and coauthor of Differentiate or Die and Positioning: The Battle for Your Mind

About the Author:

David Avrin has spent more than two decades at the forefront of modern marketing, public relations, and strategic branding. An in–demand speaker and consultant known internationally as "The Visibility Coach," his creative, eye–opening promotional strategies have helped thousands of professionals and entrepreneurs refine their messages, build their brands, and promote the unique aspects of their businesses. For more information, visit www.visibilitycoach.com.

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