Socialnomics: How Social Media Transforms the Way We Live and Do Business - Hardcover

Qualman, Erik

Hardcover

ISBN 10: 0470477237 ISBN 13: 9780470477236

Publisher: John Wiley & Sons, 2009

Synopsis

A fascinating, research–based look at the impact of social media on businesses and consumers around the world, and what′s in store for the future Social Media. You′ve heard the term, even if you don′t use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e–mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren′t using social media in your business strategy, you are already behind your competition. Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must–read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world′s largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

About this title

About the Author

Erik Qualman is Global Vice President of Online Marketing for EF Education, the world′s largest private educator. Over his fifteen–year career, Qualman has also helped grow the online marketing and e–business functions of Cadillac, AT&T, Yahoo, EarthLink, and Travelzoo. He is a columnist for the Web site Search Engine Watch and SES Magazine . He has been featured on various national radio, television, and Internet outlets.

From the Back Cover

Praise for Socialnomics "People with a passion for something can be infectious.It′s obvious that Erik Qualman′s passion is social media." — Dan Heath , New York Times bestselling author of Made to Stick "Qualman makes a powerful case that social media has forever changed theway we live and do business. Socialnomics helps make sense of it all." — Dr. Stuart Levy , Professor, George Washington University "In Socialnomics , Qualman brilliantly prescribes that the key to social mediasuccess is doing rather than deliberating. This is a must–read for anyone trying to leverage the social graph rather than be squashed by it." — Steve Kaufer , CEO, TripAdvisor "Social media isn′t just for the next generation—it′s for everygeneration. Whether you′re an entrepreneur, a media professional,a college student, or a mom, social media will shape your future. Don′t be overwhelmed by it; read Qualman′s book instead." — Jane Wooldridge , award–winning journalist, The Miami Herald "The social media revolution has raised new and important questions and isnow interwoven into our lives. Whether you are an executive, a parent, or abasketball coach, Qualman′s Socialnomic s is a great guide for these issues." — Tom Izzo , Head Basketball Coach, Michigan State University "Social media is one of the most popular activities online today, offeringopportunities for both businesses and individuals to connect with a new audience. Qualman′s book, Socialnomics, helps readers understand this behavior." — Chris Maher , President, Hitwise "Marketing is experiencing a profound paradigm shift. In the old paradigm,marketers controlled the conversation with consumers through commissionable media—television, radio, newspapers, and magazines. In the new paradigm, marketers risk being marginalized in the electronic dialogue now taking place in real time. Erik Qualman′s Socialnomics offers valuable insights that will aid marketers in regaining some control in the perplexing world of modern communication." — Dr. Eli Cox , Marketing Department Chair, McCombs School of Business "Erik Qualman has a very bright future." — Angelo Pizzo , award–winning writer and producer of Hoosiers and Rudy

From the Inside Flap

Social Media. Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio–economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other. Welcome to the world of Socialnomics—where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete. Today′s best businesses and marketers are learning to profitably navigate this new landscape. Brands can now be strengthened or destroyed by the use of social media. Advertising is less effective at influencing consumers than are the opinions of their peers, making direct–to–consumer marketing messages less valuable each day. But savvy companies are using online networking sites as massive focus groups and as an efficient means of communication with consumers. If social media isn′t a part of your business strategy, you′ve already fallen behind the curve—and your competition. In Socialnomics, Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms. Social media will continue to change the way businesses market products and how consumers and businesses interact with each other. If you′re a marketer or business owner, the big question is whether you′ll keep up with those changes. Socialnomics is an essential resource for anyone who wants to understand the implications of social media, and how to tap its power to increase sales, cut marketing costs, and communicate directly with consumers.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2009
• Language: English
• ISBN 10: 0470477237
• ISBN 13: 9780470477236
• Binding: Hardcover
• Edition number: 1
• Number of pages: 288