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52 Weeks of Sales Success, 2nd edition is based on Roberts′ series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales–generating wisdom and closing tools to everyone who is committed to achieving his or her full potential. In this second edition, Ralph has expanded and updated the material to address issues important to today′s salespeople and reveals his field–proven strategies for selling in the 21st Century:
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The Real Deal on a Winning Sales Career!
Hello, I thought you might like to know why Ralph Roberts and I wrote our book. Sure, there are a lot of other sales books out there. But most of those are by gurus who haven't actually sold a product in years! By contrast, Ralph is still running his busines in suburban Detroit, doing deals every single day (and many nights, too!), setting new sales records every year. We wrote our book to bring you some of Ralph's invaluable wisdom and down-to-earth advice on running a sales operation. We talk about motivating yourself; the right (and wrong) ways of keeping score; when (and how) to fire a customer; the 10 steps to more effective networking; the keys to running a home-based business; and much, much more! Ralph and I wrote our book to help make you the superstar success that you can be. Try it -- and please let us know what you think. You can contact us at firstname.lastname@example.org. We look forward to hearing about your own ideas, techniques, and success stories. Sell, Sell, Sell!!
An expanded and updated new edition of the ultimate guide to successfully selling anything
Based on the popular weekly seminars he originally developed and delivered to his own sales staff, Ralph R. Roberts′s 52 Weeks of Sales Success takes you on a week–by–week tour through a year of sales dominance. Inside, you′ll discover a treasure trove of sales–generating, profit–boosting wisdom that will help you reach your full potential no matter what you sell or to whom you sell it.
Originally published in 1999, this highly effective and popular sales resource has now been updated and expanded to address important issues for today′s high–tech workplace and highly competitive and very global sales environment. 52 Weeks of Sales Success includes much more than just the basics of selling; it′s also packed with cutting–edge advice on entrepreneurial selling, maintaining positivity, developing effective systems, and turning problems into opportunities. Put it all together and you′ve got the ultimate guide to modern selling, full of smart, effective advice on:
Setting sales goals and devising a plan to achieve them
Treating sales as a business rather than a job
Formalizing procedures and tasks
Hiring assistants to take on some of the work
Prioritizing for improved efficiency
Getting to know your products, your clients, and yourself
Delivering unbeatable customer service
Under–promising and over–delivering
Promoting yourself and your business
Honing your networking skills and nurturing relationships
Using the Internet and social media to improve sales
Learning from your mistakes
And much more
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