The Social Media Bible: Tactics, Tools, and Strategies for Business Success - Softcover

Safko, Lon; Brake, David K.

Softcover

ISBN 10: 0470411554 ISBN 13: 9780470411551

Publisher: John Wiley & Sons, 2009

Synopsis

Outlines what social media is, and how to harness its power to achieve a measurable competitive advantage in rapidly changing markets. This book helps readers to build a functional knowledge base, and tap into the collaborative power of such social media applications as Facebook, Linked In, Twitter, MySpace, Flickr, and YouTube.

About this title

Review:

‘ A Bumper guide to social media marketing...show you how to build or transform your business into a social media–enabled enterprise.’   (Accounting Technician, December 2010).

From the Back Cover:

The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you′ll learn how to: Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment Determine which social media tactics you should be using with your customers and employees Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects Implement social media micro– and macrostrategies to give your business the competitive edge it needs to survive and thrive Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business. If you want to grow your business, you have to stay connected to your stakeholders– whether you′re a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition. www.TheSocialMediaBible.com

About this edition

• Publisher: John Wiley & Sons
• Publication date: 2009
• ISBN 10: 0470411554
• ISBN 13: 9780470411551
• Binding: Paperback
• Number of pages: 840