Remarkable Service: A Guide to Winning and Keeping Customers for Servers, Managers, and Restaurant Owners - Softcover

The Culinary Institute Of America (CIA)

Softcover

ISBN 10: 0470197404 ISBN 13: 9780470197400

Publisher: John Wiley & Sons, 2009

Synopsis

As competition for customers is constantly increasing, contemporary restaurants must distinguish themselves by offering consistent, high–quality service. Service and hospitality can mean different things to different foodservice operations, and this book addresses the service needs of a wide range of dining establishments, from casual and outdoor dining to upscale restaurants and catering operations. Chapters cover everything from training and hiring staff, preparation for service, front–door hospitality to money handling, styles of modern table service, front–of–the–house safety and sanitation, serving diners with special needs, and service challenges what to do when things go wrong.

Remarkable Service is the most comprehensive guide to service and hospitality on the market, and this new edition includes the most up–to–date information available on serving customers in the contemporary restaurant world.

About this title

About the Author

Founded in 1946, The Culinary Institute of America is an independent, not–for–profit college offering bachelor′s and associate degrees, as well as certificate programs, in either culinary arts or baking and pastry arts. A network of more than 37,000 alumni in foodservice and hospitality has helped the CIA earn its reputation as the world′s premier culinary college. Visit the CIA online at www.ciachef.edu.

From the Back Cover

The ultimate guide to service that keeps customers coming back

In today′s competitive restaurant world, consistent, high–quality service is a prerequisite for success. Remarkable ServiceSM is the authoritative reference on service in all types of food service establishments, from casual eateries and outdoor cafés to upscale restaurants and catering operations. Written by The Culinary Institute of America, which has been hailed by Time magazine as "the nation′s most influential training school for cooks," it shares the knowledge and techniques necessary to exceed guest expectations through every part of the dining experience.

Featuring inspiring and informative photography and illuminating sidebars throughout, the new edition of this indispensable guide includes updated industry standards for food, beverage, and wine service, as well as hygiene and food safety. It also provides enhanced coverage of topics such as tableside cookery and hiring new service staff.

Filled with invaluable real–life examples and important dos and don′ts, this book gives both new and experienced servers and their managers the skills, confidence, and flexibility to offer the kind of service that makes guests feel comfortable, makes dining out enjoyable, and creates customer loyalty in other words, Remarkable Service.

Topics include:

• Casual dining

• Reservations, greeting, and seating

• Classic and modern styles of table service

• Wine service

• Money handling

• Service challenges what to do when things go wrong

• Front–of–the–house safety and sanitation

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2009
• ISBN 10: 0470197404
• ISBN 13: 9780470197400
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 304