Pedro Sostre Web Analytics For Dummies

ISBN 13: 9780470098240

Web Analytics For Dummies

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9780470098240: Web Analytics For Dummies
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Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence.

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Synopsis:

Performing your first Web site analysis just got a whole lot easier with this book. "Web Analytics For Dummies" offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click through rate on your Web site. You'll discover: what to expect from Web analytics; definitions of key Web analytics terms; help in choosing the right analytics approach; how to collect key data and apply it to site design or marketing; techniques for distinguishing human users from bots; tips on using Google and other free analytics tools; and, advice on choosing pay and subscription services. A detailed and accurate analysis is crucial for the success of your Web site. "Web Analytics For Dummies" helps you get it right the first time and every time.

From the Back Cover:

Covers free and fee-based analytics tools

Don't miss another profitable opportunity -- find outwhat works and what doesn't

Are you getting a decent return on the time and money you putinto your Web site? Let this easy-to-follow guide help you findout! Two analytics experts guide you through choosing the righttools for analyzing your site, measuring your data, and making thechanges that will boost your site's profitability without boostingyour budget.

  • Understand Web analytics lingo
  • Find out what visitors do at your site

  • Measure metrics that matter most

  • Spot where your traffic comes from

  • Reduce shopping cart abandonment

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Book Description John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. Condition: New. 1. Auflage. Language: English. Brand new Book. Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You'll discover:* What to expect from Web analytics* Definitions of key Web analytics terms* Help in choosing the right analytics approach* How to collect key data and apply it to site design or marketing* Techniques for distinguishing human users from bots* Tips on using Google and other free analytics tools* Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time-and every time. Seller Inventory # AAH9780470098240

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Book Description John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. Condition: New. 1. Auflage. Language: English. Brand new Book. Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You'll discover:* What to expect from Web analytics* Definitions of key Web analytics terms* Help in choosing the right analytics approach* How to collect key data and apply it to site design or marketing* Techniques for distinguishing human users from bots* Tips on using Google and other free analytics tools* Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time-and every time. Seller Inventory # AAH9780470098240

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Book Description John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. Condition: New. 1. Auflage. Language: English. Brand new Book. Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You'll discover:* What to expect from Web analytics* Definitions of key Web analytics terms* Help in choosing the right analytics approach* How to collect key data and apply it to site design or marketing* Techniques for distinguishing human users from bots* Tips on using Google and other free analytics tools* Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time-and every time. Seller Inventory # BTE9780470098240

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