Items related to Web Marketing For Dummies®

Zimmerman, Jan Web Marketing For Dummies® ISBN 13: 9780470049822

Web Marketing For Dummies® - Softcover

 
9780470049822: Web Marketing For Dummies®
View all copies of this ISBN edition:
 
 
Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.

Web Marketing for Dummies provides the know–how for creating a solid Web marketing plan, from building a user–friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to:

  • Understand online marketing essentials
  • Prepare an online business plan
  • Design the look and feel of your site
  • Create a concept, develop content, and make it accessible
  • Know the key components of an online store
  • Use buzzing, e–mailing, and other advertising tactics
  • Make your site search engine friendly
  • Handle Web transactions with ease
  • Stay out of legal trouble
  • Wow customers with new technology

This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you’ll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!

"synopsis" may belong to another edition of this title.

From the Back Cover:
Claim your space in the online marketplace!

Develop a plan, build a marketing–effective site, and create word–of–Web campaigns

Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know–how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques — all within your budget

Discover how to

  • Make your site search engine friendly
  • Close a sale on your site
  • Drive traffic to your site
  • Create an online marketing plan
  • Take advantage of guerilla marketing
  • Maximize your marketing dollars
About the Author:
Jan Zimmerman owns her own Web marketing and site management company. She has taught classes in online marketing and is the author of eight books on business technology.

"About this title" may belong to another edition of this title.

  • PublisherJohn Wiley & Sons
  • Publication date2007
  • ISBN 10 0470049820
  • ISBN 13 9780470049822
  • BindingPaperback
  • Number of pages408
  • Rating

Top Search Results from the AbeBooks Marketplace

Stock Image

Zimmerman, Jan
Published by For Dummies (2007)
ISBN 10: 0470049820 ISBN 13: 9780470049822
New Paperback Quantity: 1
Seller:
Wizard Books
(Long Beach, CA, U.S.A.)

Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0470049820

More information about this seller | Contact seller

Buy New
£ 31.59
Convert currency

Add to Basket

Shipping: £ 2.77
Within U.S.A.
Destination, rates & speeds