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Leaving aside the broader forces of globalisation, Kunzru's chief dramatic agent is a computer virus that meshes together the lives of his main characters: Arjun Mehta, a sexually-naïve Indian programmer working in America who unleashes the contagion; Leela Zahir, a Bollywood actress whose image the bug zooms across the globe and Guy Swift, head of Tomorrow, a Shoreditch-based consultancy whose ongoing quest to harness the "emotional magma that wells from the core of planet brand", becomes somewhat nobbled in the immediate technological fallout. Of his cast, not unsurprisingly Guy comes closest to caricature (though his scheme to rebrand European border police as Ministry of Sound-style nightclub bouncers--"Europe: No Jeans, No Trainers"--sounds alarming believable). But then Guy's is the incarnate of the worst, Panglossian traits of the West in this callow information age. His certainty and self-absorbed fecklessness (which thankfully he does eventually suffer, horribly for) contrasts jarringly with poor, Mehta, whose American dreams tip, all too swiftly into nightmare. --Travis Elborough
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