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Synopsis
Lionel Sosa's extraordinary achievements in advertising have made his San Antonio-based firm the leading consultant to Anglo corporations looking to break into the Latino market. Now he turns the tables, showing Hispanics how to market themselves to a wider American business culture. Sosa draws on his own experiences as well as those of successful Latino businesspeople, entertainers, politicians, and sports stars to illustrate the obstacles that Latinos must overcome and the power of their heritage. By showing in complete detail how all Latinos can compete and win in American society, El Sueno Americano stands alone in the marketplace and will quickly become the bible for a new generation of entrepreneurs.
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- PublisherPlume
- Publication date1998
- ISBN 10 0452279429
- ISBN 13 9780452279421
- BindingPaperback
- LanguageSpanish
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El Sueno Americano : De Como los Latinos Pueden Lognar el Exito en Estados Unidos
Published by
Penguin Publishing Group, 1998
ISBN 10: 0452279429
ISBN 13: 9780452279421
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 3292965-6
Quantity: 1 available
Stock Image
El Sueno Americano : De Como los Latinos Pueden Lognar el Exito en Estados Unidos
Published by
Penguin Publishing Group, 1998
ISBN 10: 0452279429
ISBN 13: 9780452279421
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4318777-75
Quantity: 2 available
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El Sueno Americano: De como los Latinos pueden lognar el exito en Estados Unidos (Spanish Edition)
Seller: St Vincent de Paul of Lane County, Eugene, OR, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. YELLOWING TO PAGES paperback 100% of proceeds go to charity! Acceptable reading copy with obvious signs of use, wear, and/or cosmetic issues. Item is complete and remains readable despite notable condition issues. Seller Inventory # 2BB-02-2808
Quantity: 1 available
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El Sueno Americano: De como los Latinos pueden lognar el exito en Estados Unidos (Spanish Edition)
Seller: Toscana Books, AUSTIN, TX, U.S.A.
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Paperback. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Seller Inventory # Scanned0452279429
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El Sueno Americano: De como los Latinos pueden lognar el exito en Estados Unidos (Spanish Edition)
Seller: Blue Vase Books, Interlochen, MI, U.S.A.
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El Sueno Americano: De como los Latinos pueden lognar el exito en Estados Unidos (Spanish Edition)
Seller: Half Price Books Inc., Dallas, TX, U.S.A.
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_423836185
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El Sueno Americano: De como los Latinos pueden lognar el exito en Estados Unidos (Spanish Edition)
Seller: HPB-Diamond, Dallas, TX, U.S.A.
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_428128039
Quantity: 1 available