Items related to Fundamentals and Practice of Marketing
Synopsis
Publisher: Heinemann Professional Publishing
Date of Publication: 1984
Binding: soft back
Edition: Second Edition
Condition: Good
Description: 0434923311 cover grubby, corners bent
"synopsis" may belong to another edition of this title.
From the Publisher
'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes:* New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment* A range of new examplesThe book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.
About the Author
Currently freelance consultant and visiting lecturer on post-graduate programmes University of Greenwich. Extensive international consultancy and lecturing experience - in Europe, Africa, South America and the Far East. Author of the best-selling The Fundamentals and Practice of Marketing, The Fundamentals of Advertising and Below the Line Promition. Currently lecturing on MA Marketing and DMS programmes for the University of Greenwich.
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Fundamentals and Practice of Marketing
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Seller Inventory # CHL3351452
Quantity: 1 available
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Fundamentals and Practice of Marketing
Published by
William Heinemann 24/09/1984, 1984
ISBN 10: 0434923311
ISBN 13: 9780434923311
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780434923311
Quantity: 2 available
Stock Image
Fundamentals and Practice of Marketing
Published by
William Heinemann 24/09/1984, 1984
ISBN 10: 0434923311
ISBN 13: 9780434923311
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780434923311
Quantity: 2 available
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Fundamentals and Practice of Marketing
Seller: Hamelyn, Madrid, M, Spain
Seller rating 4 out of 5 stars
Condition: Muy bueno. : Este libro, 'Fundamentals and Practice of Marketing', es una guía completa sobre los principios básicos y las prácticas del marketing contemporáneo. Escrito por John Wilmshurst, esta segunda edición ha sido revisada para reflejar los últimos desarrollos en el campo, incluyendo los cambios impulsados por las nuevas tecnologías. El libro aborda temas como el marketing directo, las relaciones públicas, la planificación integrada de marketing, las operaciones de venta al por mayor y al por menor, y el marketing de relaciones. Además, incluye material sobre marketing de servicios, comercio electrónico, ética y responsabilidad social, marketing B2B y el entorno de marketing externo. EAN: 9780434923311 Tipo: Libros Categoría: Negocios y Economía Título: Fundamentals and Practice of Marketing Autor: John Wilmshurst Editorial: William Heinemann Idioma: en Páginas: 239 Formato: tapa blanda. Seller Inventory # Happ-2024-01-19-a8edcfff
Quantity: 1 available
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Fundamentals and Practice of Marketing
Seller: Aardvark Rare Books, Bucknell, SHROP, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Seller Inventory # mon0000248981
Quantity: 1 available