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Ridpath, Michael Trading Reality ISBN 13: 9780434003617

Trading Reality - Hardcover

 
9780434003617: Trading Reality
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After his brother's sudden death, Alex Fairfax, a trader in the City, is thrown into a different world he barely understands. To keep unwelcome predators away, save his brother's reputation and his own life, he needs all his trader's nerve and quick thinking to survive.

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From the Author:
Writing a second novel
What should I write for my second novel, after the success of my first, Free To Trade?

My first idea was simply to write Free To Trade again, changing the plot and characters slightly. But my German editor gave me some wise advice: write about something else that you are interested in. And so I decided to write about virtual reality.

I worked for three years for a venture capital company called Apax Partners. We invested in a small virtual reality company - Virtuality. It was one of the world leaders in the field, and dominated the market for VR entertainment systems. It had a bright future, but very little cash. Apax gave it some, and two years later the company floated on the stock exchange, giving Apax a profit of ten times its initial investment.

The whole process had been very exciting, and fraught with risk. The company seemed to be constantly lurching from boom to bust month by month. Personalities were important, and the stakes were high. From this, Trading Reality was born.

A sad postscript is that in early 1997 Virtuality did in fact go bust, The VR market took too long to take off, some management mistakes were made, and, inevitably, there wasn't enough cash.

If you would like to find out more about me or my books, please visit my website.

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  • PublisherWilliam Heinemann Ltd
  • Publication date1997
  • ISBN 10 0434003611
  • ISBN 13 9780434003617
  • BindingHardcover
  • Number of pages390
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Other Popular Editions of the Same Title

9780060176297: Trading Reality

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ISBN 10:  0060176296 ISBN 13:  9780060176297
Publisher: Harpercollins, 1997
Hardcover

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  • 9780434002580: Trading Reality

    Willia..., 1996
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  • 9780099416753: Trading Reality

    Arrow ..., 1997
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