Digital Marketing: A Practical Approach - Hardcover

Charlesworth, Alan

Hardcover

ISBN 10: 0415834821 ISBN 13: 9780415834827

Publisher: Routledge, 2014

Synopsis

Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.

Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations.

More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links.

This new, second edition builds on the first edition’s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it’s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.

About this title

About the Author

Alan Charlesworth  is a Senior Lecturer in Marketing and Digital Marketing, and has been involved in online marketing as a practitioner, consultant, trainer, researcher, educator and author since 1996

Edition details

• Publisher: Routledge
• Publication date: 2014
• ISBN 10: 0415834821
• ISBN 13: 9780415834827
• Binding: Hardcover
• Language: English
• Edition number: 2
• Number of pages: 366